The Gym Athletes Come Back To — With Their Kids

The Gym Athletes Come Back To — With Their Kids

The Gym Athletes Come Back To — With Their KidsJim Beebe
Published on: 19/08/2026

Strongman legend and 30-year facility operator Chad Coy on retention, school partnerships, and building a training gym that becomes an institution.

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He Chased Every Edge for 20 Years. One Was Missing

He Chased Every Edge for 20 Years. One Was Missing

He Chased Every Edge for 20 Years. One Was MissingJim Beebe
Published on: 15/08/2026

NFL vet and Louisville performance executive Pat Ivey spent two decades chasing every physical edge — and says the one that matters most gets built last.

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Your Training Gym's Real Competitor Isn't Another Gym

Your Training Gym's Real Competitor Isn't Another Gym

Your Training Gym's Real Competitor Isn't Another GymJim Beebe
Published on: 12/08/2026

Record-holding lifter turned gym owner Brandon Smitley on where the sports-parent dollar actually goes — and the argument independent facilities can win.

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What Ohio State's Strength Chief Says Athletes Are Missing

What Ohio State's Strength Chief Says Athletes Are Missing

What Ohio State's Strength Chief Says Athletes Are MissingJim Beebe
Published on: 08/08/2026

Mickey Marotti has built champions for 37 years. His warning for young athletes and parents: the game changed, and most kids are missing the piece that decides who plays.

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