Guys Do What I Do. They're Just Not Me. — Getka
Published on: 09/09/2026
Navy SEAL instructor Mike Getka on the only moat that survives a crowded coaching market, and the standard that renews itself year after year.
Gym Owners

Navy SEAL instructor Mike Getka on the only moat that survives a crowded coaching market, and the standard that renews itself year after year.

SEAL Kenny Bigbee Jr. — told he had a 0% chance — on the question your brain asks at the wall, and how champions have the answer ready before it comes.

Feed the Cats creator Tony Holler on likeability as strategy, retention by leaderboard, and why the grind is really job security — an owner's field guide.

National-level weightlifter Rebecca Rouse on the performance enhancer almost no athlete uses — and why your teenager's sleep schedule isn't laziness.