About JIM
The Coach Behind Athlete Builder
He spent 13 years owning a facility, coaching the same athletes through the same seasons and the same parent conversations. Athlete Builder is what came out of it.
Why This Exists
The training was never the problem.
Season after season the same thing happened. An athlete works hard, gets measurably stronger, and still does not move. Not because the program failed, but because something nobody was coaching was capping it.
That is where the six blocks came from. Mindset, Knowledge, Teammates, Training, Nutrition and Recovery. Most programs coach one of them well and leave the other five to chance. Score low in one and it does not just subtract from the rest — it caps them.
Before the Gym
J.P. Morgan Private Bank — helped manage $1.2B in client wealth for high-net-worth families.
He spent those years helping families protect and transfer what they had built. The asset changed. The job did not.
Before that, Purdue, where he earned a BS and an MS in Finance and played on the racquetball travel team. He has competed in strongman, powerlifting, CrossFit, Olympic lifting and obstacle course racing, and holds certifications in powerlifting and strongman.
Two Tabs
Two athletes I trained went into the Army. Both earned the Ranger tab.
Coy Anderson came to me at sixteen. In 2018, before he shipped out, we ran him through one night designed with the help of two special operations veterans — 1:00 a.m. to 7:00 a.m., three coaches in shifts, one athlete. He earned his Ranger tab and served with the 75th Ranger Regiment. In 2022 his squad won the Army's inaugural Best Squad Competition. In 2024 he finished 5th overall at the Best Ranger Competition. He has since retired from the Army.
Timothy G. I coached remotely while he was at West Point. He graduated Ranger School in 2026.
I don't claim credit for what either man did. They did it. But the night before Coy left, and the sessions Timmy did alone two states away — that part I was there for.
What He Does Now
The Book
Athlete Builder: The Blueprint to Build Champion Athletes, an Amazon bestseller. The whole system, written down.
The Podcast
150+ episodes with college and pro coaches on how athletes actually get built.
The Newsletter
The Two Minute Drill. One email a week, two minutes, and 20,000+ newsletter readers.
The System
Athlete Builder, for student athletes, the parents who support them, and the facilities that train them.
What He Coaches By
Sisu is the Finnish idea of stoic determination.
Where to Go Next
If you are ready, start with the free Athlete Builder Scorecard. If you want the whole system, the whole system is written down in Athlete Builder. If you want the receipts, see where Athlete Builder has been featured.
Find the block capping everything else.
Free, about twelve minutes, and it tells you which of the six is holding the rest back.
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