We work with high school and college athletes. Our goal is to reach and help 20,000 college athletes and 2 national title winners by the end of 2028. We have 6 Core Values: Integrity, Discipline, Kaizen (constant improvement in all matters), Teamwork, Enjoyment, and Sisu (never ever quitting). Our mantra is Relentless. And our mission statement is that we are Forging Unbreakable Athletes.

The athlete's head is impacted by 3 components or inch blocks: their Mindset, their Knowledge of their sport, and how they interact with all Teammates (leadership, support, and game Teammates).

The athlete's body also has 3 inch blocks: their Training, Nutrition, and Recovery. And each athlete needs a Playbook or roadmap guiding them to advance as quickly and effectively as possible.

We help guide and identify the next targets in an athlete's 6 blocks and push him/her forward. We do this systematically and strategically. We are Relentless in this approach.

This podcast will have on guests that can help provide insights and ideas for athletes and coaches. We'll have on athletes, coaches, doctors, military personnel and others. We'll dissect books and look for other approaches to help athletes as well. We want more info and ideas for advancing athletes in the 6 blocks. Hop on board and keep pushing forward.

Be an athlete!