Your Training Gym's Real Competitor Isn't Another Gym
Record-holding lifter turned gym owner Brandon Smitley on where the sports-parent dollar actually goes — and the argument independent facilities can win. ...more
Gym Owners
August 12, 2026•6 min read
What Ohio State's Strength Chief Says Athletes Are Missing
Mickey Marotti has built champions for 37 years. His warning for young athletes and parents: the game changed, and most kids are missing the piece that decides who plays. ...more
Gym Owners
August 08, 2026•5 min read
The Retention Lesson From a 20-Year Strength Gym
Zach Even-Esh's Underground Strength Gym has trained two generations of the same families. The business lesson for every facility owner: standards retain, and development sells. ...more
Gym Owners
August 05, 2026•5 min read
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