Tony Holler: Half the Practice, Twice as Good
Feed the Cats creator Tony Holler on likeability as strategy, retention by leaderboard, and why the grind is really job security — an owner's field guide. ...more
Gym Owners
September 02, 2026•6 min read
Your Athlete's Biggest Edge Isn't in the Gym
National-level weightlifter Rebecca Rouse on the performance enhancer almost no athlete uses — and why your teenager's sleep schedule isn't laziness. ...more
Gym Owners
August 29, 2026•6 min read
Swim 99% to Shore and You Still Drown
Shane Sweatt — 134 all-time world records out of one gym — on the last 1%, the educator model, and the only stat that actually measures a coach. ...more
Gym Owners
August 26, 2026•6 min read
"I Don't Want My Kid Getting Too Big"
World-medalist powerlifter and coach Jeremy Hartman on the fear that keeps young athletes weak — and what six weeks of real strength training can change. ...more
Gym Owners
August 22, 2026•5 min read
The Gym Athletes Come Back To — With Their Kids
Strongman legend and 30-year facility operator Chad Coy on retention, school partnerships, and building a training gym that becomes an institution. ...more
Gym Owners
August 19, 2026•6 min read
He Chased Every Edge for 20 Years. One Was Missing
NFL vet and Louisville performance executive Pat Ivey spent two decades chasing every physical edge — and says the one that matters most gets built last. ...more
Gym Owners
August 15, 2026•6 min read
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