Legal
Athlete Builder Privacy Policy
Effective date: October 15, 2026
Who we are
Athlete Builder, LLC ("Athlete Builder," "we," "us") runs athlete-builder.com, the Athlete Builder Scorecard, the Roster Read, the Two Minute Drill newsletter, the Athlete Builder podcast, our courses and our coaching services. This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have.
Many of the people we serve are high school athletes. We take that seriously. The section on children and teens explains exactly how we handle information about anyone under 18.
This policy covers our website, our assessments, our emails, and any service that links to it. It does not cover other companies' sites, even when we link to them (for example, Amazon, where our book is sold).
Questions or requests: jim@athlete-builder.com · (317) 224-6960 · Athlete Builder, LLC, 5565 Chazimal St., Plainfield, IN 46168
Information we collect
We collect only what we need to run the service you asked for. Here is what we collect and where it comes from.
| Where | What we collect |
|---|---|
| Athlete Builder Scorecard | First name, email, your role (athlete, parent or coach), age range, sport, a parent or guardian email for athletes under 18, and your answers and scores |
| Roster Read (with a team code) | First name, email, age range, sport, the team code your coach gave you, and your answers and scores |
| Newsletter and free guides | Email address, and which guide you chose |
| Booking a call or sending an inquiry | Name, email, phone if you give it, organization, and what you tell us about your event or athlete |
| Coaching clients | Contact details for the athlete and parent, session notes and records, session recordings, training and assessment results, and a sports physical on file before any physical program begins |
| Purchases | Name, email and billing details. Card payments are handled by our payment processor; we never see or store your full card number. |
| Podcast guests | Contact details, bio, photos you send us, and the recording of the conversation, which is published with your agreement |
| Automatically, when you visit | Device and browser type, pages visited, and the site that sent you there, collected through cookies and similar tools (see Cookies) |
We do not ask for, and ask you not to send, government ID numbers, Social Security numbers or financial account numbers.
How we use information
We use your information to:
Score your assessment and send you your results
Deliver the guide, course or service you asked for
Run coaching sessions and send progress reports to the athlete and parent
Send the newsletter and other emails you signed up for (you can unsubscribe at any time)
Answer your questions and book the calls you request
Process payments and keep business records
Improve our assessments, content and website, using combined, de-identified results where possible
Keep our services secure and meet our legal obligations
We do not sell your personal information. We do not use it for targeted advertising on other websites, and we do not use it to make automated decisions that have legal or similarly significant effects on you.
Children and teens
Children under 13
Our services are not meant for children under 13 to use on their own, and we do not knowingly collect personal information from a child under 13. If a child under 13 wants to take the Scorecard, a parent or guardian registers with the parent's own name and email and sits with the child while they answer. The Roster Read is for athletes 13 and older. If we learn we have collected personal information from a child under 13 without a parent's consent, we delete it promptly. A parent who believes this has happened can contact us at jim@athlete-builder.com.
Teens 13 to 17
We ask for a parent or guardian's email when an athlete under 18 takes the Scorecard. An athlete under 18 receives their own results, but any follow-up or marketing email goes to the parent, not the athlete. We do not send text messages to anyone under 18.
Coaching for minors
A parent or guardian signs the coaching agreement and is the contracting party. Parents can see all coaching communication with their athlete.
Photos, stories and testimonials
We never publish an athlete's name, photo, story or results without written permission. For anyone under 18, that permission comes from a parent or guardian. or guardian signs the coaching agreement and is the contracting party. Parents can see all coaching communication with their athlete.
Your rights as a parent
At any time you can ask to see the information we hold about your child, ask us to correct or delete it, and tell us to stop collecting it. Email jim@athlete-builder.com and we will respond within 30 days.
Team codes and your coach
If your coach or training facility gives you a team code, your results are shared with that coach or facility. They see the team's combined picture and may see individual athletes' scores, so they can coach each athlete. Written answers are shown to the coach without names attached.
We do not add athletes who use a team code to our marketing emails, and we do not market our services to a facility's athletes or families. Your only email from us is your results.
How we share information
We share personal information only in these cases:
Service providers that run parts of our business for us, under contracts that limit their use of your information to serving us. They include our website, email and customer-management platform (GoHighLevel / LeadConnector), our assessment platform (ScoreApp), our payment processor (Stripe), our automation tool (Zapier), our email and file storage (Microsoft 365 and Google Workspace), and our video and recording tools (Zoom and Riverside).
Your coach or facility, when you take an assessment with their team code (see above).
A parent or guardian, for any athlete under 18.
The law: when required by law, legal process, or to protect someone's safety.
A business transfer: if Athlete Builder is sold or merged, your information may move to the new owner under this same policy.
We do not sell personal information, and we do not share it for advertising.
We send marketing email, including the Two Minute Drill newsletter, only to people who signed up or asked for something from us. Every marketing email has a one-click unsubscribe link, and we honor it within 10 business days. Even after you unsubscribe, we may still send messages about something you bought or booked, such as your results or a receipt.
Text messages
If you give us your mobile number and agree to receive texts, we may text you about calls you booked or services you use. Message and data rates may apply, and how often we text depends on what you have booked. Reply STOP to opt out or HELP for help. Agreeing to texts is never a condition of buying anything. We do not share or sell mobile numbers or text-message consent to anyone for their marketing, and we do not text anyone under 18.
Cookies and analytics
Our website uses cookies and similar tools to keep it working, remember your settings, and understand how visitors use it, such as which pages are read and which links bring people to us. We use Google Analytics and other analytics tools for this. These tools collect information like your device, browser, approximate location (city or region), pages visited and time on the site; they do not give us your name or email. Google's use of this information is covered by Google's own privacy policy, and you can opt out of Google Analytics with Google's browser add-on at tools.google.com/dlpage/gaoptout.
You can block or delete cookies in your browser settings; some features may not work without them. We do not run advertising pixels on our assessment forms. Our site does not respond to browser "Do Not Track" signals, because there is no common standard for them.
How long we keep information
We keep assessment results so you can retake the assessment and see your progress over time. We keep coaching records for as long as you are a client and for a reasonable time afterward for business and legal records. We keep newsletter contacts until you unsubscribe or ask us to delete you. When we no longer need information, we delete it or remove what identifies you.
How we protect it
We use reputable providers with industry-standard security, limit who on our side can see personal information, and protect our accounts with strong passwords and two-step sign-in. No system is perfectly secure. If a breach affects your personal information, we will notify you as the law requires.
Your rights and choices
Wherever you live, you can ask us to:
Tell you what personal information we hold about you, and give you a copy
Correct anything that is wrong
Delete your information
Stop sending you marketing email or texts
Residents of Indiana, California and other states with privacy laws may have additional rights under those laws, and we honor them. To make a request, email jim@athlete-builder.com. We may need to confirm your identity first. We respond within 45 days and never treat you differently for using these rights. If we decline a request, we will tell you why and how to appeal.
Our services are run from the United States, and your information is stored in the United States.
Changes to this policy
If we make a material change, we will update the date at the top and post the new version here. Where the law requires it, we will notify you by email first.
Contact us
Athlete Builder, LLC · 5565 Chazimal St., Plainfield, IN 46168 · jim@athlete-builder.com · (317) 224-6960
© 2026 Athlete Builder, LLC. All rights reserved • Privacy Policy